We advise CPG Boards, Chief Executives, and Strategy Leaders on designing organizations that eliminate commercial bias and translate artificial intelligence into defensible organic volume and margin growth.
Global CPG cannot be run by a cosmetic Chief Growth Officer whose directives are quietly vetoed by Regional Presidents. Sustainable growth requires balancing commercial execution across three independent pillars.
Chief Strategy Officer
Owns "Where to Play and How to Win." Governs capital allocation, programmatic M&A, and houses the independent Integrated Intelligence capability (AI, Analytics, and Insights).
Chief Marketing Officer
Owns "Why the Consumer Cares." Restores focus to masterbrand equity, disruptive creative design, cultural affinity, and global packaging architecture without trade promotion distractions.
Chief Customer Officer
Owns "How the Enterprise Wins at Retail." Directs global customer development (Walmart, Tesco), broker networks (Acosta), and cross-border Joint Business Planning frameworks.
When analytics sits under Sales or Marketing, AI outputs validate existing bias. Discover why the reporting line of Integrated Intelligence dictates its ability to tell the commercial truth.
Read Briefing →Why corporate growth blueprints break against regional P&L ownership, and how boards can replace the blunt regional veto with a Hybrid Intelligence Architecture.
Read Briefing →Why Integrated Intelligence as a Service (IIaaS) resolves the enterprise-regional divide, eliminates trade spend subsidy traps, and establishes unvarnished commercial truth in CPG.
Read Briefing →Decision rights, talent architecture, and the empirical escalation protocol that bridges corporate governance and regional autonomy in global CPG.
Read Briefing →A four-week independent board evaluation examining where analytics sits across the global enterprise, identifying structural bias in promotional trade spend, and establishing data sovereignty.
A hands-on transformation migrating an enterprise from fragmented, regional insight silos into a "Centrally Governed, Regionally Empowered" Integrated Intelligence function.
Direct thought partnership for CEOs, CSOs, and Lead Independent Directors navigating mega-merger integration, regional restructuring, or activist investor defense.
Siber Point is a specialized strategic advisory firm founded by Rob (Robbie) Birse, former Executive of Global Advanced Analytics at Kellanova and leader within the global integration of Kellanova and Mars Inc.
Our counsel is not derived from management consulting slide templates. It was forged in the operational realities of multi-billion-dollar global CPG integrations—wrestling with regional P&L dynamics, negotiating with global retail conglomerates, and constructing enterprise-wide AI capabilities.
For Board Members, Chief Executives, and Strategy Leaders seeking an independent perspective on their commercial architecture and AI readiness.